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Notes from the build floor.

Practical writing on agents, automation and AI operations — from a team that runs them in production. No thought leadership, just measurements.

WhatsApp Automation

Meta's free WhatsApp AI vs. a connected agent: what the free bot can't do

Meta now gives every Indian business a free WhatsApp AI agent. Here's exactly where it stops — and where the revenue actually is.

10 June 2026 · 6 min read

AI Engineering

Model Context Protocol is becoming the USB-C of AI integrations. A plain-language explanation for business owners and ops heads.

4 June 2026 · 7 min read

Lead Capture

85% of callers who hit voicemail never call back. Here's how to measure your missed-call leak this week — and the cheapest way to plug it.

27 May 2026 · 5 min read