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SOT Labs

PRICING

Every number, published.

Almost no agency in this market publishes prices. We do, for a simple reason: opaque pricing is a negotiation tactic, and we'd rather spend that energy on the work. These are honest “from” anchors for typical scope — every proposal you sign is fixed-price.

01

Strategy & Enablement

The front door. Start here if you don't know where AI pays off first.

AI Readiness Audit — Lite

Free

  • Automated scorecard
  • Top-3 automation opportunities
  • Emailed report
Details

AI Readiness Audit — Full

₹25K–₹50K

one-time, credited against any build

  • Workflow map of your lead & ops flow
  • Scored readiness report with ROI estimates
  • 90-day roadmap, prioritised by payback
  • Delivered in 5 working days
Details

Claude Code & AI Co-working Training

from ₹50K

per workshop (up to ₹3L for multi-day programs)

  • Hands-on, on your real codebase / workflows
  • Dev-team and ops/marketing tracks
  • Remote or on-site (India + global)
Details

02

AI Agents

Fixed-price builds. The monthly fee covers hosting, monitoring and tuning.

AI Receptionist / Missed-Call Rescue

from ₹40K

+ ₹5K/mo

  • Instant WhatsApp reply to missed calls
  • AI callback or booking
  • Recovered-leads report
Details

Website & Support Chatbot

from ₹50K

+ ₹6K/mo

  • RAG over your docs & catalogue
  • Lead capture + WhatsApp handoff
  • Cited answers, guardrails
Details

WhatsApp AI Agent

from ₹60K

+ ₹8K/mo

  • Qualification, booking, payment links
  • CRM-connected
  • Follow-up sequences
Details

AI Voice / Tele-caller Agent

from ₹1.5L

+ per-minute usage

  • Hinglish inbound/outbound
  • CRM logging & live escalation
  • Campaign dashboards
Details

03

Workflow Automation

Scoped fixed-price; each build verified against live data before handover.

Operations Automation

from ₹50K

+ ₹6K/mo

  • Invoices, quotes, alerts, reports
  • n8n-based, you own the flows
  • Error alerts + human fallback
Details

Lead Follow-up & CRM Automation

from ₹60K

+ ₹8K/mo

  • All sources → one pipeline
  • <5-min first response
  • Scoring, routing, nurture
Details

Blog & Content Automation

from ₹75K

+ ₹10K/mo

  • Research → draft → SEO → publish
  • Human review checkpoints
  • Performance feedback loop
Details

04

Custom AI Engineering

Discovery first, then a fixed price. Evals defined before we build.

MCP Server Development

from ₹80K

per server

  • Typed, permissioned tool surface
  • Audit logs on every call
  • Reusable by every future agent
Details

Custom AI Agents

from ₹1.5L

fixed after discovery

  • Eval-driven development
  • Human-in-the-loop checkpoints
  • Your IP — code handed over
Details

RAG Knowledge Assistant

from ₹1L

+ ₹8K/mo

  • Cited answers over your docs
  • Permission-aware retrieval
  • Published accuracy before launch
Details

AFTER THE BUILD

Retainers: your AI team on call.

Automations degrade without ownership — APIs change, volumes grow, opportunities appear. Retainers keep the system improving instead of quietly rotting.

Keep-it-running

₹40K/mo

  • Monitoring & fixes for everything we built
  • Monthly tuning from live data
  • Priority WhatsApp support

MOST COMMON

Keep-it-growing

₹80K/mo

  • Everything in Keep-it-running
  • 1 new automation or agent improvement / month
  • Quarterly AI roadmap review

AI team on call

₹1.5L/mo

  • Everything in Keep-it-growing
  • Dedicated engineer allocation
  • Ongoing team coaching & office hours

THE FINE PRINT, IN LARGE PRINT

Pricing questions, answered.

Why do you publish prices when no other agency does?

Because opaque pricing is a sales tactic, not a service. Published ranges let you self-qualify, budget honestly and compare us fairly. If your scope is genuinely unusual, the proposal says so — with the reasoning shown.

Are these prices final?

They're honest 'from' anchors for typical scope. Every proposal is fixed-price — the number you sign is the number you pay. No hourly billing, ever.

GST and invoicing?

All prices exclude GST (18%). We invoice from SourceOfTruth Labs LLP, Jodhpur, with proper GST invoices for input credit.

What does the audit credit mean?

The full audit fee (₹25K–₹50K) is deducted from your first build with us. If you build, the audit was effectively free; if you don't, you still own the roadmap.

NEXT STEP

Get a number you can take to your accountant.

Start with the audit — the fee is credited against any build, so the roadmap is effectively free if you proceed.