ABOUT
A small studio that runs big automation.
SOT Labs (SourceOfTruth Labs LLP) is an AI automation studio in Jodhpur. We do two things: we build and operate bijnis.xyz — digital presence on autopilot for 500+ Indian SMBs — and we build AI agents, automations and team capability for businesses that need custom work.
THE STORY
The product came first. The studio grew out of it.
Founded in 2023, we set out to give India's small businesses the digital presence big brands take for granted. Building that meant building serious automation — content pipelines, review engines, instant-response systems — operated by a deliberately tiny team. Other businesses started asking for the machinery itself. That's the studio.
Dogfood or don't sell it
Every automation pattern we offer runs inside our own product or our own operations first. Our intake, our content engine, our follow-ups — all automated, all visible.
Published prices, committed dates
Opaque pricing and 'it depends' timelines are how this industry hides weak scoping. We publish both and put them in the proposal.
You own the system
Code, prompts and documentation are deliverables. Training is a step in our process, not an upsell. Lock-in is a business model we declined.
Frontier stack, boring reliability
We build on Claude, MCP and modern orchestration because it's genuinely better — wrapped in monitoring, fallbacks and human escape hatches because production is production.
THE TEAM
Small by design.
Sakshi
Founder & CEO
Rachit
Founding Engineer
Pramod
Sales & Marketing Head
Namita
Social Media Head
NEXT STEP
Work with the team that automates itself first.
The audit takes 5 days, the report is yours either way, and the conversation starts on WhatsApp.